2021-07-13 14:39News

Baby boom: New parents buying & savings guide

First time parents

PriceRunner reveals the most popular trending items for a new baby check list, plus when to buy for the biggest savings.

Recent Royal baby births and pregnancy announcements have been followed by a wave of celebrity bump reveals, from the likes of Instagram Queen Stacey Solomon to Made in Chelsea Star Millie Mackintosh.

Google search trends show that searches for ‘maternity dresses’ rose by 2,800%, whilst searches for ‘baby names 2021’ rose by 1,900% in the UK – it seems many of us have babies on the brain.

With an expected post-lockdown baby boom, if you’re one of the expectant new parents planning for your new arrival, you may be trying to get your head around the newborn essentials shopping list. Whether you’re going to be a first-time parent or are adding to your family, search trend insights revealed by PriceRunner indicate that Mums and Dads are comparing prices online before buying more than ever.

The UK’s leading independent price and product comparison site, PriceRunner, has run a 12-month analysis on more than 700 of the most popular baby products in the UK, to provide parents to be with a comprehensive buying and savings guide.

Helping consumers to shop savvier online, PriceRunner found products with a more than 50% price difference, comparing the lowest and highest minimum prices throughout the year. The findings show that it can certainly pay to buy at the right time and compare prices before you buy, with hundreds of pounds to be saved in doing so.

Consumer expert at PriceRunner, Christine Gouldthorp, said:

Planning for a new baby’s arrival is one of the most exciting stages! But it can also be an overwhelming experience for new parents to be. With nine months to plan for your newborn, some items are not essential when they are first born. Our guide can help you plan what to buy and when, as there is no one month with cheapest prices for all products, as these vary throughout the year."

Make savings on newborn essentials - the best time of the year to buy…

Baby care – including bottles, carriers, slings and more

Baby care products

Baby car seats

Baby car seats

Nursery essentials – cots, baby changing

Nursery essentials

Prams/ buggies

Prams and buggies

The top 10 most popular baby products*

  1. Tommee Tippee Closer To Nature Complete Feeding Set
  2. Tommie Tippee Perfect Prep
  3. Tommee Tippee Advanced Anti-Colic Complete Feeding Set
  4. Ergobaby Omni 360 All in One
  5. Joie Serina 2in1
  6. Tommee Tippee Perfect Prep Day & Night
  7. Joie Mimzy
  8. Tommee Tippee Twist & Click Nappy Disposal Bin
  9. 4moms MamaRoo
  10. Hauck 3 in 1 Sit N Relax

Three top tips for new parents online buying baby essentials  

  1. Look at consumer reviews or product tests before you buy: making sure the product is as good in real life as advertised from the seller
  2. Search and compare product price history before you buy: ensuring you’re getting the best possible deal
  3. Set up price alerts and let someone else do the work for you: receive an email or a push notification when a product drops in price


Browse and compare thousands of practical newborn essentials and more. With the ability to set up price alerts and check price history, read in depth-product tests and guides on baby products and more, becoming a savvy shopper has never been so simple. Find out more at Pricerunner.com.



  • Insights based on PriceRunner data on the UK’s most popular baby care products, baby car seats, nursery essentials, prams and buggies, over a 12-month period: May 2020 – April 2021.
  • Top 10 most popular products according to PriceRunner click data from June 2021
  • Google search trends data as of 8th July 2021

About PriceRunner

PriceRunner was founded in 1999 and is the UK’s largest comparison service with 2 million products from 5,400 retailers in 21 different countries, who all deliver to the UK. The company has 150 employees in Stockholm, Sweden and Nykøbing Falster, Denmark. Our services are used more than 2 million times every month by consumers who can compare products, prices, specifications, read professional product tests and consumer reviews of products and retailers. PriceRunner is a completely independent company. We are not owned by any manufacturers and are not dependent on them, retailers or other organisations with an interest in providing biased information. Our goal is to help consumers find the right products to the best prices. Every month, we help millions of consumers find better and cheaper products while saving money by using PriceRunner's services.