With a new year comes new habits. In February, shoes, fragrances and clothes topped the list as the most popular products in the UK. What was trending in February, which categories were the most popular, and why? PriceRunner reveals the latest trends.
Once again, are top list of the most popular products is characterized by things we can wear. With Government rules relaxed, we shifted gears and started putting time and effort into our appearance again.
The most popular product in February was for once not a tech-product, but instead a pair of white sneakers, perhaps to prepair that perfect fresh outfit for spring? The Nike Air Force 1'07 M came out on top in February and is still the most popular sneaker on PriceRunner's website.
The top 20 most popular products on PriceRunner's website in February were:
Tech dropped off the top 5
Looking at product categories as a whole in February, it's a similar story, with not a single tech category in the top 5 most popular products.
Placing as the 6th most clicked product category, TV's were the most popular technology category in February, where the LG OLED55C1 was the most popular telly in the UK. Compared to a year ago, the LG OLED55C1 is about 35% cheaper in price, which might be one explanation for its popularity.
The 20 most popular product categories in February were:
Gaming, power tools and tech topped searches in February
Looking at what shoppers searched for on PriceRunner.com instead of the products they clicked on, we were able to find a few strong trends last month. These were mainly different ways to entertain ourselves and several types of popular consumer tech.
Even though the new game Elden Ring launched on February 25th in the UK, it made a big splash in the gaming world. It even placed in the list of top 20 most popular seraches in February, despite only being available to buy for a few days.
We also saw early signs of spring, with power tool brands such as Dewalt and Milwaukee amongst some of the most popular searches last month. With hotter weather predicted in April, now really is the time to touch up your outdoor space in preparation for those lovely sunny days.
The most popular searches on PriceRunner in February were:
Want to know more about the latest trends, popular products in the UK and other news? Follow our newsroom to get the latest consumer product news to your inbox.
PriceRunner was founded in 1999 and is the UK’s largest comparison service with 2.3 million products from 6,000 retailers in 21 different countries, who all deliver to the UK. The company has 170 employees in Stockholm, Sweden and Nykøbing Falster, Denmark. Our services are used every month by consumers who can compare products, prices, specifications, read professional product tests and consumer reviews of products and retailers. PriceRunner is a completely independent company. We are not owned by any manufacturers and are not dependent on them, retailers or other organisations with an interest in providing biased information. Our goal is to help consumers find the right products to the best prices. Every month, we help consumers find better and cheaper products while saving money by using PriceRunner's services.