2021-11-25 14:01News

Watch out for fake tech deals this Black Friday

We all love a good bargain, especially when it comes to tech, but it can cost more than a pretty penny. Even though Black Friday is one of the best times of year to get that new TV at a great discount, PriceRunner urges consumers to watch out as there are almost as many fake deals as great bargains out there.

PriceRunner has been analysing over 20,000 prices from the UK’s 50 most popular retailers since the end of August this year to find out where the best deals and discounts might be during Black Friday this year.

Out of all products in the analysis, 12.5% have since then increased in price by on average 19.6%, up until seven days ago. During the last week, 11.2% of all products have decreased in price by on average 14.5%.

The numbers show that the current number of fake deals in the UK is 22%, meaning that more than every fifth sale price is actually a fake deal.

Black Friday is a great time to buy yourself a new TV or maybe a phone at a good discount, just make sure the deal you find actually is a real one. Our analysis shows that almost half of all tech product categories right now have increased in price.“ said Christine Gouldthorp, Consumer Expert at PriceRunner.

When it comes to tech product categories, the current deals and discounts vary. When PriceRunner analysed 107 product categories within tech on their site, 50% of all the categories had on average decreased in price, while 42% had instead increased in price.

Some of the tech categories with the highest average price increases right now are (compared to the same time last year):

Most expensive tech right now

The tech categories with most fake deals right now are:

Most fake deals in tech right now

PriceRunners top tips for bagging the best tech deals during Black Friday: 

  1. Always compare today's price between all available retailers on our site before making a purchase, ensuring it really is the lowest available price
  2. Review the price history of the product you want to buy before making your purchase, making sure it hasn't increased in price ahead of Black Friday
  3. Read a few product reviews of the product you're interested in to make sure it matches your expectations
  4. Check all the details about your product, such as weight, size or speed, ensuring you're buying the product you're really after

To make sure you get the very best tech deals during Black Friday this year, make sure to check out all the tech on PriceRunners' Black Friday deals page

About PriceRunner

PriceRunner was founded in 1999 and is the UK’s largest comparison service with 2.3 million products from 6,000 retailers in 21 different countries, who all deliver to the UK. The company has 170 employees in Stockholm, Sweden and Nykøbing Falster, Denmark. Our services are used every month by consumers who can compare products, prices, specifications, read professional product tests and consumer reviews of products and retailers. PriceRunner is a completely independent company. We are not owned by any manufacturers and are not dependent on them, retailers or other organisations with an interest in providing biased information. Our goal is to help consumers find the right products to the best prices. Every month, we help consumers find better and cheaper products while saving money by using PriceRunner's services.