With Black Friday officially taking place tomorrow, where could the best deals be found? How do shoppers best prepare for the big day? Based on an analysis of more than 20,000 product prices, PriceRunner reveals the product categories most likely to have the best sales tomorrow and expert tips on how to get the most bang for your buck.
PriceRunner has been analysing over 20,000 prices from the UK’s 50 most popular retailers since the end of August this year, to find out where the best deals and discounts might be during Black Friday this year.
Out of all products in the analysis, 12.5% have since then increased in price by on average 19.6%, up until seven days ago. During the last week, 11.2% of all products have decreased in price by on average 14.5%.
When looking closer at potential great deals tomorrow, PriceRunner found that several categories have already decreased in price. The most popular Black Friday categories with the biggest price decreases right now are (compared to a week ago):
(% = average price change in the category)
Where were the best deals last year?
If 2021 looks anything similar to last year, the largest price reductions could this year also be found in categories within consumer tech, gadgets for the home and toys.
Out of the more than 12,000 products PriceRunner analysed on sale on Black Friday last year, the top 10 product categories with the biggest average discounts were:
Looking at individual products, last year shoppers could save up to almost 60 percent on single items, with some of the best products found in categories such as clothes and consumer tech.
PriceRunner revealed the 10 best discounts on Black Friday last year from their price analysis:
Best tips for shopping the Black Friday sales
Giving her advice on how to get the most out of the sale, Christine Gouldthorp, Consumer Expert at PriceRunner, shared her top tips on how to bag a bargain during the Black Friday sale.
Top tips for the best discounts:
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The survey was conducted by the YouGov analysis institute. A total of 2138 CAWI interviews took place of people living in UK aged 18+ during the period of 8th - 11th of October 2021.
PriceRunner was founded in 1999 and is the UK’s largest comparison service with 2.2 million products from 6,000 retailers in 21 different countries, who all deliver to the UK. The company has 170 employees in Stockholm, Sweden and Nykøbing Falster, Denmark. Our services are used every month by consumers who can compare products, prices, specifications, read professional product tests and consumer reviews of products and retailers. PriceRunner is a completely independent company. We are not owned by any manufacturers and are not dependent on them, retailers or other organisations with an interest in providing biased information. Our goal is to help consumers find the right products to the best prices. Every month, we help consumers find better and cheaper products while saving money by using PriceRunner's services.