2021-11-30 09:04Press release

Did Brits actually bag the best bargains on Black Friday?

Best bargains on Black FridayHow savvy were shoppers on Black Friday?

Black Friday discounts seem to start earlier and stay longer every year, this year maybe earlier than ever due to the UK's many supply chain issues. After last year’s record-breaking sales with shops closed all around the UK, how did Black Friday 2021 do? What were the most popular products? Where were the best discounts found? PriceRunner’s analysis reveals all.

Black Friday came and went once again, with Brits projected to spend up to 9.15 billion pounds over the four day Black Friday to Cyber Monday period – which is up 15.1% on the 7.95 billion pounds taken in 2020 and up 6.8% on the 8.57 billion pounds taken in 2019, according to industry experts.

This increase in shoppers was largely seen on PriceRunner’s website, who saw an increase in number of shoppers on their site by 71% on Black Friday, compared to the day before (measured in number of clicks on products their site).

I was frankly quite surprised to see so many shoppers on our site and app this time around, considering the UK was in lockdown last Black Friday and with retailers starting their discounts earlier than ever due to supply chain issues. This shows that there is still an apetite for Black Friday and our work to guide consumers to better and smarter choices is more important than ever" said Christine Gouldthorp, Consumer Expert at PriceRunner.

Shoppers increased on Black Friday 2021

What were the most popular products on Black Friday?

Analysing more than 2.2 million products on their site, PriceRunner was able to reveal the most popular products and product categories on Black Friday this year. Their analysis shows that the most purchased products were as usual dominated by tech categories:

Popular products Black Friday 2021

The most shopped product categories on Black Friday were not as overwhelmingly tech focused, although some of the usual suspects topped the list, such as TV's, mobile phones, tablets and wearables:

Popular product categories Black Friday 2021

Did shoppers bag the best bargains?

Taking a look at the biggest price drops on Black Friday, PriceRunner has been analysing prices of the 1000 most popular products from the UK’s 50 largest retailers since August this year, finding that the biggest average price drops could be found in the following product categories:

Biggest price drops Black Friday 2021

This means that shoppers were great at snapping up bargains within tech, but other categories with large price drops that were missed were found in cosmetics, PlayStation 5 Games, hair stylers, media players and Xbox One Games. 

To find the best Black Friday & Cyber Monday bargains that are still live, head over to our Black Friday discounts page now. 

About PriceRunner

PriceRunner was founded in 1999 and is the UK’s largest comparison service with 2.3 million products from 6,000 retailers in 21 different countries, who all deliver to the UK. The company has 170 employees in Stockholm, Sweden and Nykøbing Falster, Denmark. Our services are used every month by consumers who can compare products, prices, specifications, read professional product tests and consumer reviews of products and retailers. PriceRunner is a completely independent company. We are not owned by any manufacturers and are not dependent on them, retailers or other organisations with an interest in providing biased information. Our goal is to help consumers find the right products to the best prices. Every month, we help consumers find better and cheaper products while saving money by using PriceRunner's services.