The UK’s largest price comparison site has reported rocketing demand for products which indicate the nation is branching out in hobbies, by taking up new interests as lockdown continues.
With extra time on our hands at home and unlimited outdoor exercise now allowed in parts of the UK, PriceRunner has revealed data that provides an insight into how our online shopping habits are changing as a result.
Searching and comparing all manner of items, from musical instruments, breadmakers to trampolines, it appears that Brits are learning new skills and turning homes into a hub of entertainment and activity.
As shopping habits diversify and the lockdown continues to provide more time to spare than usual, it looks as though these new interests are here to stay. According to new research, commissioned by Vital for PriceRunner, nearly a quarter (22%) of Brits have picked up new hobbies, which they will continue to do this summer.
The new survey of over 2,000 UK adults also revealed that almost a fifth of Brits (19%) plan to do activities in place of their summer holiday. This could mean that many of us will spend the holiday season continuing to invest time indoors and out, from bike rides to water sports and more.
Consumer Expert for PriceRunner, Anna Lavfors, commented –
“With an unprecedented amount of time at home, it makes sense that many of us are looking for new ways to stay entertained, but it is brilliant to see such a diverse range of hobbies and interests being taken up. The huge increase we have seen in visitors and the surges for categories that relate to hobbies indicates that shoppers are spending more time doing their research, browsing for the best price and product before making a purchase.
Having more time means more hobbies to try. These are more important than ever, allowing us some time to switch off from the world around us but also, to enjoy quality time as a household, whether that’s puzzling over a jigsaw, teaching your children to play your favourite musical instruments or cooking as a couple.
Even as lockdown begins to ease, there is no telling when, if ever, thing will go back to the way they were before, and the hobbies we are investing time in – from baking, cycling, indoor fitness and so on – will provide skills and entertainment for the long term.”
The go to independent price comparison website helps millions of visitors find the best products at the best prices, with hundreds of leading brands and retailers featured and deals and promotions updated daily. On average, shoppers can save 30 to 40% just by comparing prices and choosing the cheapest retailer.
Whether you are a beginner baker, semi pro golfer or late-night gamer, visit pricerunner.com to browse over 1.6 million products from 4,000 retailers.
PriceRunner is UK's independent price comparison service with over 1,600,000 products. PriceRunner was founded in 1999 and is active primarily in Sweden, Denmark and UK. We are a team of 130 ambitious PriceRunners who work to develop the most loved service for comparison shopping. PriceRunner is completely independent; we are not owned by or dependent on any manufacturer, retailer or other organisation that might have an interest in providing biased information. PriceRunner's mission is to help consumers find better products and better prices. Every month we help hundreds of thousands of consumers to find better, cheaper products and save money by comparing prices for a particular product.