2021-12-21 12:15Press release

How to save money when buying Lego for Christmas

Best deals on LegoBest deals on Lego

Christmas is just a few days away and the interest in toys has risen by 11% during the last two weeks. Most kids love Lego, but those fun little plastic toys can be quite expensive, especially for older children. Fret not, as PriceRunner shares their top tips on how you can buy Lego for less with just a few simple shopping hacks.

 Toys often top Children’s wish lists for Christmas and Lego is usually one of the most popular choices. Founded in Denmark back in 1932, the plastic toys still continue to be a success year after year.

Looking at the product category toys as a whole, the interest has increased over the past couple of weeks by 11% (when comparing the number of clicks out to retailer websites from PriceRunner between the week of 6th of December with the week of 13th of December.

If you think toy prices are the same all year around, think again. PriceRunner did an analysis of 30 popular Lego toys and compared their minimum prices during the past 12 months, to find out when they are usually the cheapest to buy.

Our analysis showed that not only does it matter at what time of year you buy Lego, but prices also vary between retailers on the same day. If you’re buying Lego just in time for Christmas, always compare prices before you buy as you can save a heap of cash.” said Christine Gouldthorp, Consumer Expert at PriceRunner.

Christine Gouldthorp, Consumer Expert at PriceRunner

As shown in the graph below, the end of a year is usually the best time to buy Lego as the average price usually reaches its very lowest then, where November was the cheapest month in the analysis.

The worst time to buy Lego is at the beginning of the year, as prices tend to go up after Black Friday and the Boxing Day sales. The same happens after the summer sales, as retailers tend to increase prices after big sale periods.

Cheapest time of year to buy lego

When looking at the 30 Lego toys in the analysis in more detail, PriceRunner also found that you could make great savings on the toys individually, if you reviewed their price history before buying, making sure you bought them at the cheapest time of year.  

Looking at the minimum prices on ten Lego toys in the analysis, comparing prices between December 2020 to November 2021, you could in one case make a saving of up to £264 between the most expensive and cheapest months, or 275%.

Differences between cheapest and most expensive months

Looking even closer at individual Lego toys over the course of just a day, minimum prices can often vary between retailers. Although there is a recommended retail price, or an RRP, it is not something retailers have to stick to. You will find that prices, even product names and information, on the same product will vary between retailers.

Take the Lego Disney Train & Station 71044 for example. On Monday the 20th of December the prices varied online for the same product, costing £96 from retailer iDisplayit. But if the same product had been bought from Amazon the price was £450, more than four times the price. 

The same thing goes for the Lego Super Mario Adventures with Mario Starter Course 71360, which on the 20th of December cost £29.99 from Amazon and £41.99 from Zavvi.com.

PriceRunner’s analysis shows that it really pays to compare prices before you buy, checking prices historically and also on the day you want to make a purchase. That way you can get the presents your kids want for Christmas without breaking the bank. Now that’s a merry Christmas!

About PriceRunner

PriceRunner was founded in 1999 and is the UK’s largest comparison service with 2.3 million products from 6,000 retailers in 21 different countries, who all deliver to the UK. The company has 170 employees in Stockholm, Sweden and Nykøbing Falster, Denmark. Our services are used every month by consumers who can compare products, prices, specifications, read professional product tests and consumer reviews of products and retailers. PriceRunner is a completely independent company. We are not owned by any manufacturers and are not dependent on them, retailers or other organisations with an interest in providing biased information. Our goal is to help consumers find the right products to the best prices. Every month, we help consumers find better and cheaper products while saving money by using PriceRunner's services.