2021-11-02 08:03Press release

Mikael Lindahl new CEO of PriceRunner

Mikael Lindahl, CEO of PriceRunnerMikael Lindahl, CEO of PriceRunner

The board of PriceRunner has elected Mikael Lindahl as new CEO of the company. Lindahl has worked at PriceRunner for five years and was previously the Head of Growth. He officially started his new role yesterday on November 1st. In conjunction with todays’ news, it has also been made public that Klarna has entered into an agreement to acquire PriceRunner.

Mikael Lindahl is 34 years old and has, in addition to a number of positions within PriceRunner, previously been the CEO of streaming company Film2home, held several roles at Avanza and NS Intressenter and served on the board of Nordic Nest. Lindahl is the deputy chairman of Swedish e-commerce trade organisation Hållbar E-Handel and serves on the board of Froda and PS Auction.

PriceRunner is ready to accelerate internationally. The product, team and platform – every department has the capacity to and is prepared to start a new, exciting journey together. The board already knows Mikael and we believe his focus on growth, his leadership and experience is perfect as PriceRunner now raises the bar even higher”, said Paul Fischbein, board member of PriceRunner.

The board would at the same time like to thank the past CEO, Nicklas Storåkers, tremendously for his leadership during this journey of transformation that PriceRunner has been on during the last five years. He has contributed with amazing force and it has been a true pleasure to work with him. What we have achieved with this company would not have been possible without the ambition, strength and vision that Nicklas has shown”.   

PriceRunner currently operates in Sweden, Denmark, Norway and the United Kingdom. The operations in Norway was obtained through an acquisition of Norwegian comparison shopping service Prisguiden in October 2021. PriceRunners’ plan is to expand into additional countries together with Klarna.

The work we have done during the past few years has brought the company to a perfect starting point for even stronger growth. It is now time to switch gears and guide consumers all over the world to the right products and great deals. The demand for this type of service is global and our ambitions are high”, said Mikael Lindahl, new CEO of PriceRunner.

I want to thank Nicklas for his fantastic work during these five years and at the same time express my own happiness for our new owners. Klarna is the ideal partner for our future journey of growth”

Nicklas Storåkers steps down as CEO after obtaining the role in 2016. He will remain in an advisory role for the coming six months.

PriceRunner has gone through an incredible transformation over the past five years. The company has grown to be the largest and leading comparison shopping service in the Nordics and guides millions of consumers to better products and lower prices every day. At the same time, the company has developed the most modern and scalable platform in the industry, even internationally” said Nicklas Storåkers.

I have enjoyed every second of working with such ambitious, talented and fun colleagues. I would like to give you all my warmest thank you. You have all the possibilities to create the world’s most loved comparison shopping service”.

For any press enquiries, please contact:

Paul Fischbein, Chairman of the board

Mikael Lindahl, CEO
070-744 74 43

About PriceRunner

PriceRunner was founded in 1999 and is the UK’s largest comparison service with 2.2 million products from 5,900 retailers in 21 different countries, who all deliver to the UK. The company has 160 employees in Stockholm, Sweden and Nykøbing Falster, Denmark. Our services are used every month by consumers who can compare products, prices, specifications, read professional product tests and consumer reviews of products and retailers. PriceRunner is a completely independent company. We are not owned by any manufacturers and are not dependent on them, retailers or other organisations with an interest in providing biased information. Our goal is to help consumers find the right products to the best prices. Every month, we help consumers find better and cheaper products while saving money by using PriceRunner's services.


Mikael Lindahl
Mikael Lindahl